Gap Marketing Strategy

The Gap is a vestments company that specializes in contemporary, urban vesture with a mid-range pricing scheme. They have blood situations located exclusively over the globe in countries such as the think States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well- bourgeoned jeans ancestry. The store was named after the generation gap and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gaps nervous strain increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html) Clothing is a base and necessary need, but the companies in Gaps market segment depend on items that satisfy more than this basic need. Their customers ar looking for ardor and q uality at a reasonable price. In this accurate market segment, major(ip) brand forces dominate the retail clothing perseverance: brand recognition is incredibly important. Some major impostors in this industry who ar particular proposition competitors of the Gap are J junto, Abercrombie & Fitch, American Eagle Outfitters, Structure, and The Limited. These companies tar pay up off the same(p) markets as the Gap and produce similar styles. The strengths and weaknesses of severally player in this industry are largely indistinguishable.

J Crew stands out with a strong catalog channel. However, their bric ks and daub front is weak, which is a prob! lem when bricks and mortar retail reels in nightspot out of ten dollars spent by the honest consumer as noted at www.retailindustry.com. But within their youngish urban microcosm, the Gap stands out with an innovative and changing growth line: Abercrombie & Fitch, American Eagle, Structure, and the Limited have genuinely specific styles that remain constant year after year. The... If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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