SWOT Analysis Starbucks :: business marketing

SWOT Analysis StarbucksStrengthsStarbucks passel is a very profitable government activity, earning in excess of $600 million in 2004.The company generated revenue of to a greater extent than $5000 million in the same year. It is a global coffee brand built upon a reputation for bonny products and aids. It has almost 9000 cafes in almost 40 countries. Starbucks was one of the Fortune outgo 100 Companies to Work For in 2005. The company is a respected employer that determine its workforce. The disposal has strong ethical values and an ethical mission dictation as follows, Starbucks is committed to a role of environmental leadership in all facets of our business. WeaknessesStarbucks has a reputation for new product development and creativity. However, they quell vulnerable to the possibility that their innovation may falter over time. The organisation has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they occupy to look for a portfolio of countries, in order to spread business risk. The organisation is dependant on a main competitive advantage, the retail of coffee. This could hand them slow to diversify into other sectors should the need arise. OpportunitiesStarbucks are very satisfactory at taking advantage of opportunties. In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD. New products and run that can be retailed in their cafes, much(prenominal) as Fair cunning products. The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. Co-branding with other manufacturers of nutrient and drink, and brand franchising to manufacturers of other goods and services both have potential.