Promotional Mix Of Tata Docomo

Promotional Mix Of Tata DocomoTata DOCOMO is Tata Tele function Limiteds (TTSL) telecom expediency on the GSM syllabus-arising appear of the Tata Groups strategic alliance with Nipponese telecom major NTT DOCOMO in November 2008. Tokyo-based NTT DOCOMO is one of the worlds leading vigorous actors-in the Japanese merchandise, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market sh argon.NTT DOCOMO has played a major role in the evolution of mobile telecommunicatings by its development of cutting-edge technologies and work. Over the years, technologists at DOCOMO have defined industry benchmarks like 3G technology, as too products and services like the i-modeTM, mobile presentment and a plethora of lifestyle-enhancing applications. Today, while most of the correspondence of the industry is only beginning to talk of LTE technology and its possible applications, DOCOMO has already started conducting LTE trials in physical geogr aphies, non just inside laboratories. Despite being a late entrant, Tata Indicom, TTSLs CDMA blade, has already established its presence and is the fastest-growing pan-India operator. integrated in 1996, Tata Teleservices Limited is the pioneer of the CDMA 1x technology platform in India. Today, Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Ltd, serves over 37 one thousand million customers in more than 320,000 towns and villages across the country fling a wide range of telephony services including Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire-line Services.Promotional Mix Strategies Adopted by TATA DOCOMO ltd.As a telecom service provider company DOCOMO core product is its SIM card and services. It adopts more sales promotional mix tools to capture the market. The main tools which, company has adopted to kick upstairs sales areAdvertisingSales promotion and CSREvents and livesPublic relations and publicityDirect marketingA DVERTISINGAs a medium of exchange TATA DOCOMO has adopted many campaigns to hit the market. The campaign, which go away run through the alert season, set outs to stand out with two key selling points one, its tagline Do the New and two, its differentiated tariff conceptions. Do the new is a concept that prompts every citizen to do something new, even if its a small thing. It appointed Pooja Chopra (Femina fell India World 2009) and Krushnaa Patil (the youngest girl to conquer Mount Everest) as blur ambassadors.For Tata DoCoMo, doing the new has also meant charging the user per second, and not per minute. The basic tariff is one paisa per second for both local and STD calls, a deviation from the industry behave of a 60-second billing. The company claims that this invent, termed as pay as you use, is gaining popularity in the market.If life changes in seconds why to pay for minutes. It not only focuses on television advertising but, also in print media. Often, its advertising muckle be seen in any reputed news papers. For advertisement it has done many campaigns, some of those areDO THE NEW DOCOMOS SONGIts time for you to DO the New every time you make a call with Tata DOCOMO My Song The track has four layers, making it easier for the brand to use any part, as the communication demands. The first part is the repeated do do do human action the second is the repeated do-do, mo-mo bit the third part is when Docomo is recited in a cuckoo clock manner and finally the high-pitched vocalisation taking the tune to a higher note..The logo of Docomo dance, walk , sit, stand and does all super guileful actions to form different patterns which is very much impressive..Tata Docomos 3G PLANIts tag line is Why walk with the ancient when you can fly with the newSmall screen PlansEnjoy Flexible Plans and More with Tata DOCOMO Small Screen 3G Plans.MRP (Rs.)Local + National + Roaming (Mins)DataValidity (Days)350500150 MB30500750250 MB307501250500 MB30 hundred020 001 GB30200050002 GB30Bonus Offer on Small Screen Plans Additional 100 MB selective information with every recharge till surplus Tariff VouchersIf you want to try out first and experience 3G or if you want to Top Up additionally to the Combo Plans.MRP (Rs.)DataValidity (Days)90100 MB10201200 MB30501650 MB30SALES PROMOTIONSpecial tariff voucher DOCOMO offers many special tariff voucher such as nighttime plan,, 1paisa plan, living plan,GPRS,1p/6sec plan,etc to promote salesDiscounts and free gifts Its plan to sell DOCOMO sim card free or with minimum charges to promote sales is very popular among youth. It provides free sim card or minimum charges with the talk value of 50 rupees or more.Value added ServicesTATA DOCOMO do partnership with Gemalto, the world leader in digital security. Gemaltos offering will help further liberate customers from remembering complicated codes and configuring services each time a user changes his mobile handset. With services located on the SIM, the us er can easily browse through his service menu and launch the service on his handset with a simple click.TATA DOCOMO subscribers benefit from innovational services including mobile banking, mobile chatting and information on demand, through a user-friendly interface. They can also customize their mobile phone with wallpapers and ringtones, and enjoy games and infotainment. Users are offered to choose between Hindi and English when activation the serviceDOCOMO provides many VAS to its customers to update them and channel them valuable information like stock market information, weather, news and many others.TATA DOCOMO Unveils New Offers For MNPTata docomo provides Mobile Number Portability by which, you can shift to another operator of your choice without changing your old number.Tata Docomo tie with many mobile companies to promote salesSamsung wandflower is a cutting edge Smartphone, featuring a 3.2 AMOLE full touch screen and 7.2 Mbps HSDPA and Wi Fi connectivity, providing user s access to Google Mobile services and full Web browsing at excellent speeds.Tata DOCOMO Combo offer gives customer at a discount price with 6 month paid subscription freeEvents and experienceMirchi Activation and TATA Docomo present genius Ekdum LoadedRadio Mirchi along with TATA Docomo organised the unique talent hunt competitor titled talents Ekdum Loaded that culminated with a grand finale on October 12 at Oberoi Mall in Mumbai. The contest was held in 36 colleges and eight malls across the six cities of Mumbai, Pune, Aurangabad, Kolhapur, Nashik and Nagpur. The casing was managed by Mirchi Activation.The main objective of the event was to provide a platform for the youth to showcase their talentTata DOCOMO introduces customer outreach service Live prattleTATA DOCOMO has introduced a unique customer outreach service-Live Chat. The Live Chat service is a first-of-its-kind endeavor in the Indian telecom industry, aimed at ensuring prompt customer service as a key differenti ator for Tata DOCOMO. The service will take care of all post-paid and prepaid queries, requests and complaints through the Live Chat option. Tata DOCOMO sponsors Mumbais chirp festivalMumbai Twestival is an event where tweeps (people who tweet) from Mumbai and around can get together to celebrate the festival and support a local charity organisation which is selected by the tweeples. The noble cause for which the Mumbai Twestival is held is Help a Child, where the tweeples will aim to provide scholarships to meritorious students who cannot afford the increasing cost of education. The aim is to provide the charity a platform on Twitter to spread awareness and raise funds for the cause.TATA DOCOMO sponser ODI T20CELEBRITIES ENDORSEMENTAALU ARJUN TATA DOCOMOAllu Arjun came to the Tata Docomo Store at Madhapur to give away prizes to a contest in association with Vedam. Allu Arjun gave the winners a music CD of Vedam signed by himSOHA ALI KHAN TATA DOCOMO STORERANVIJAY AND POOJA CHOPR A DOCOMO STORETata DOCOMO organized more eventsPublic relation and publicityDOCOMO maitaining their interactions with customers through tender media like twitter, orkut , facebook, my space,youtube,HI5,etcBeyond the day to day and one-on-one interactions with our fans and followers, Tata DOCOMO has also launched consumer engagement programs with a heavy friendly media angle. This has helped us build repeat engagement points with a large number of our fans.Response from customerQUES 2 Which promotional methods must company underscore and whyANS 2The company must emphasize on sales promotion because there are some flaws I found in promotional strategiesRETAILER typefaceRetailers are emphasizing on selling multi brands products.Few retailers are focusing on only one brands who provide them rewards and incentives.Lack of awareness about postpaid.CUSTOMER SIDEMaximum no of inactive customerSome customers are loyal towards one brandCustomers prefer company outlay because of attracti ve giftFew customers are not getting proper serviceCOMPANY SIDENetwork problem and minimum coverage80% customer are using prepaid plan whereas 20% are using postpaid because they are not aware of postpaid tariff planQUES 3 Suggestion on more effective alternative promotion method company can use.ANS 3RECOMENDATIONCompany should make it compulsory that a crack up strategies adopted to increase postpaid salesCompany can reduce the call rate with in the same network night calling.Some special gift should be there for retailer to attract them for push the customer, gift for customer also.A formal meeting for the retailers to make them understand inwhich way they can earn money (monthly tail like salary).Tariff plan should be start from low rental like 50, 99 and 199 as other company offers.Unlimited CUG facility can generate more corporate customer.A separate team should be there for supervising this channelIncrease network coverage Few of customers not satisfy with net work coverag e. If Tata increase more towers more customers are satisfyIncrease transfer speed of internet the download speed of Tata Docomo is very slow. If it increases speed of download it may increase the brand image .Concentrate on SMS tariff No difference from the competitors SMS tariff if it made slight changes it will attract more customersAvoid black marketing of Sims by dealers due to doing black marketing the brand image decreasesMore customer service centers are requiring More customer service centers are take away meeting the desires of customers.